BEAUTY: IN2IT LINE DEFINE MATTE EYELINER

My love for liquid eyeliners began in 2010. The very first one I bought was from E.L.F. It was love at first site! I already lost count of how many times I repurchased the product. I started trying out different brands as well, local and high end but I kept coming back to E.L.F.

Recently, I noticed that they (might have) changed the formulation because it smudges a lot, not that pigmented anymore and it fades immediately after a few hours.

My eyelids are very oily so I need something that won’t smudge and won’t give me that double eyeliner look in the middle of the day.

So, low and behold. I introduce you to IN2IT’s line define – matte liquid eyeliner.

I got the line define MATTE version. I believe they have a shiny version as well.

packaging is very simple

fine tip brush applicator to create that perfect wing

PRODUCT CLAIMS

• Dries in 60 seconds to a matte finish
• Easy to remove with peel off formula
• Long wearing
• No  smudging
• No bleeding
• Nylon hair brush applicator

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PRICE 239.75 Pesos

OVERALL

               

First off, I already threw the box that’s why I don’t have the complete product details, but I know it has around 3.5 g of product. I’m not sure how much is that in ml.

It is really true to its claims. First, it does dry fast. It actually dries after 10-15 seconds after application. It is indeed long wearing. It fades off a little after 6-7 hours but I think that’s just normal and 6 hours is not that bad at all. It is smudge proof, but not waterproof like what it says in the packaging. It didn’t bleed or gave me that double eyeliner look which is TOTALLY AWESOME, if you know what I mean. The color payoff is AMAZING. And lastly, the hair brush applicator is a plus for me. I don’t like felt tip because it is so hard to work with and the tip gets dull after sometime.

It is pricier than my E.L.F one, but absolutely worth every penny. I just can’t stand the constant checking of smudging and wiping my eyelids with E.L.F.

I think this is an amazing product from IN2IT and I will definitely repurchase. I am sad to say that my love affair with E.L.F already ended.